January 29, 2011 | 
Author Today we don´t buy brands, we don´t contracted services or order items for which these are expressly they generate us feel. We buy experiences and states of mind: “is not whatever has, is exactly what now I’m.” Psychology and marketing add up as well as the effect can be unsurpassable. Some companies start knowing the efficiency of experiential marketing. To blame as outlined by Ignacio Tube, Consultant and Project Manager Group ISMI, is Daniel Goldman, psychologist Englishman author of “Emotional Intelligence”, the person that now could be applied right now of promoting a program and linking the human beings being together with more intrinsic me, in search of identifications between what you really, for which you feel, for you to wish to transmit people who surround you together with whatever you possess.The originality along with the services on offer are : basic aspects in order that the emblem remains forever in the memory of this assistants, intended as thinking processes that comes from neural connections where people retain past experiences, remembering more we could relate events and emotionally significant experiences.
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